Hello, I'm Susanna

UX/UI Concept & Product Designer

I work at Cupra/SEAT as a Concept UX/UI Designer.
With more than 12 years of experience as a Product Designer, I collaborate daily with e-commerce and marketing teams.

I apply my proven research and analysis skills to create user-centred experiences. I use different research methods, such as interviews and surveys, to deeply understand users' needs and market specificities. The aim is to design valuable interactions with the product, does not matter if physical or digital.

I define myself as empathetic, creative, active and observant. I'm a good team player and prefer working in organised and productive Agile environments. I'm currently studying to get certified as SCRUM Master and SCRUM Product Owner.

A picture of me, Susanna Casali


  1. UX/UI Concept Designer at CUPRA/SEAT (Edag Group)

    My main tasks are care of users' interviews and surveys, data analysis, benchmarking, mapping, wireframing, prototypes, user testing and test drives. Finally, I create concepts with different characteristics following Agile methodologies.

  2. Senior Product Designer at INDITEX (Oysho)

    I was taking care of users' interviews and surveys, data analysis, benchmarking and user testing. Aside from my creativity, my time management and flexibility were essential to get great results under the typical fast-fashion industry pressure.

  3. Product Manager at VENCA (Digital Lola)

    I coordinated and managed seven different teams, organising and supervising the entire creative process, from the early creation steps to the product sales on the ecommerce website.

  4. Senior Designer at YAMAMAY (Inticom)

    I identified customer needs and priorities to create new collections each month or to update basic collections against specific needs. I intensely collaborated with Digital Marketing and Visual Merchandising teams to increase sales in physical and online stores.


  1. Scrum Master & Scrum Product Owner

    Barcelona (ES)

  2. UX/UI Bootcamp Fulltime at Ironhack

    Barcelona (ES)

  3. Fashion Designer at Istituto di Moda Burgo

    Milano (IT)


FigmaSketchMiroOWHotjarGoogle AnalyticsUserZoomAdobe XDAdobe IllustratorAdobe InDesignAdobe PhotoshopAsanaJiraNotionSlackMicrosoft TeamsMicrosoft ExcelMicrosoft Powerpoint


UX Research
Data Analysis
Usability Tests
A/B Testing
UI Design
Design Thinking
Interaction Design


Italian, English, Spanish, Catalan


Yale School of Art